GROUND-BREAKING PARTNERSHIP WITH ULTIMATE POOL

8 Ball Direct are delighted to announce that they have embarked on a ground-breaking partnership with The Ultimate Pool Group.

We are thrilled to announce a momentous two-year partnership agreement with The Ultimate Pool Group, a global powerhouse in the world of cue sports. This collaboration marks a significant milestone in the world of pool sports, as it introduces the exclusive Ultimate Pool Black Edition Smart Rack for use in all Ultimate Pool events.

Alan Yates, representing 8 Ball Direct, expressed his enthusiasm, stating, "We are absolutely delighted that the global powerhouse Ultimate Pool will be using the Smart Rack for all of their events going forward. The Ultimate Pool Black Edition really looks the part utilising a high quality adonised finish with precision laser etching. The best part about the product though is the feedback we’ve received from the professional referees who have been putting the rack through the paces with outstanding results.”

Scott Ryan, the Commercial Director for Ultimate Pool, shared his thoughts on the partnership, saying, " We’ve received many approaches from organisations wishing to collaborate with Ultimate Pool and bring new products to market and we have never felt that they have been the right fit for our brand. Having met with Alan and had extensive discussions over the course of several months, we’re very excited to sign this agreement. The rack will enhance the players experience in our events. The pool rack at every level of the game has been a subject of debate and we’re confident the Black Edition Smart Rack ends all discussions!”